Projects
Integrated Marketing Communications Plan
For my Advertising class, my team and I created an integrated marketing communication plan for a client starting a therapeutic horse riding facility.
What you will find in the report and presentation:
-
SWOT analysis
-
IMC objectives
-
Creative strategy and execution
-
Media recommendations
-
Measurement and evaluation plan
-
Campaign scheduling
-
Budget
Case Study
In my B2B Marketing class, my group and I created a case study focused on integrated Apple Ipads into Wendy's locations.
In this report and presentation, you will find:
-
Corporate Mission and objectives
-
Broad marketing objectives
-
Situational/External environment assessment
-
Product market definition
-
Marketing strategy
-
Marketing program
-
Results and performance measurement
Market Research
My group and I created and questionnaire for our Marketing Research class about caffeine consumption on undergraduate students.
​
What you will find in the report and presentation:
-
Research objectives
-
Research questions
-
Literature review and relevant secondary data
-
Description of the research methods
-
Findings
-
Interpretations